An example of guerilla support to the launch of Volvo C30. Alternative communication channels were used: „fake“ news, instalations on the frequently visited places in the city, interactive citylights...

Headline: „What does this car tell about you? Don't ask us.“

Volvo dealerships have opened their doors.
Headline: „I'm not afraid of your reactions“

And what do you think?

At noon Volvo C30 has come out of its box - exactly at the moment when the cannon at Zagreb's Grič fortress fired its signal.

News no. 1 - Sick joke or an act of international terrorism?
News no. 2 - New case of rebellion against the ignoring of civilian initiatives
News no. 3 - No solution in the „box case“ at sight
News no. 4 - Advertising or secret service scam are under suspicion

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